The Nigerian sports betting industry is one of the largest in Africa, with millions of active bettors engaging in various platforms daily. Based on recent rankings, website traffic, and popularity, here are the top five betting companies in Nigeria for 2025.

1. SportyBet – Nigeria’s Leading Betting Platform

With a staggering 97.62 million visits, SportyBet is currently the most visited betting site in Nigeria. The platform has gained widespread popularity due to its fast payouts, competitive odds, and user-friendly mobile experience.

• Traffic Growth: Up 5.6%
• Direct Traffic Share: 94.76%
• Key Features:
  • Instant withdrawals
  • Extensive football betting markets
  • Seamless mobile app
  • Competitive odds for live betting

SportyBet has continued to dominate the Nigerian betting market by offering excellent promotions and one of the best betting interfaces in the industry.

2. Bet9ja – Nigeria’s Most Recognized Betting Brand

Bet9ja remains a household name in Nigeria’s betting industry, boasting 57.26 million visits in recent months. The platform is known for its wide range of betting options, strong brand reputation, and extensive retail presence.

• Traffic Growth: Down 10.89%, but still a major player
• Direct Traffic Share: 96.24%
• Key Features:
  • High betting limits
  • Virtual games and casino options
  • Retail betting shops across Nigeria
  • Mobile-friendly platform

Despite a slight drop in traffic, Bet9ja continues to be one of the most trusted betting platforms in the country.

3. BetKing – Rapidly Growing Betting Platform

BetKing has grown significantly, attracting 18.36 million visits, making it one of Nigeria’s top betting sites. The platform’s rise is driven by its easy-to-use interface, generous promotions, and multiple payment options.

• Traffic Growth: Up 12.69%
• Direct Traffic Share: 94.98%
• Key Features:
  • High-value welcome bonus
  • Live betting with competitive odds
  • Great customer service
  • Easy deposit and withdrawal options

BetKing’s consistent growth shows that more Nigerian bettors are trusting the platform for sports betting, virtual games, and casino options.

4. 1xBet Nigeria – International Betting Giant with a Local Presence

1xBet has established itself as a major betting force in Nigeria, attracting 14.61 million visits. Despite experiencing a 27.14% decline in traffic, its strong global reputation and massive betting options still keep it among Nigeria’s top five.

• Traffic Growth: Declined 27.14% but direct traffic up 216.37%
• Direct Traffic Share: 87.99%
• Key Features:
  • Thousands of betting markets across different sports
  • Supports cryptocurrency deposits
  • Live streaming of sports events
  • Exclusive bonuses and promotions

1xBet continues to be one of the most advanced betting platforms, especially for bettors who prefer high odds and diverse market options.

5. MSport – A Rising Star in Nigeria’s Betting Market

MSport has grown steadily, reaching 7.11 million visits, showing a 10.92% increase in user engagement. This betting company is gaining popularity due to its fast withdrawals, user-friendly mobile app, and strong promotional offers.

• Traffic Growth: Up 10.92%
• Direct Traffic Share: 94.3%
• Key Features:
  • Simple and clean betting interface
  • Great odds on football and basketball
  • Fast payouts
  • Frequent promotions for new and existing users

MSport is one of Nigeria’s fastest-growing betting platforms, proving to be a strong competitor to long-established brands.

Final Thoughts

These five betting companies have dominated the Nigerian market in 2025, thanks to their strong brand presence, competitive odds, and excellent user experience. SportyBet currently leads the pack in terms of traffic and engagement, while Bet9ja remains one of the most recognized brands. BetKing is growing rapidly, and 1xBet continues to serve bettors who prefer international sportsbook options. Meanwhile, MSport is on the rise, gaining traction among new bettors.

If you’re looking for high-quality betting platforms with the best odds, fast payouts, and great bonuses, these are the top choices in Nigeria for 2025.